Analytical study: Effect of advertisement at bus shelter times innovative media limited, Chennai

Abstract

Advertising is a marketing approach that is used to raise product awareness in the minds of consumers so that they can make a purchasing choice. Marketers use mass communication tactics such as advertising, sales promotion, and public relations. Advertising in the mass media has an impact on audiences, but television has the broadest reach and is the most powerful medium for advertising. Advertising has the power to impact people's attitudes, lifestyles, and, in the long term, the culture of a country. In order to succeed in a consumer's market dominated by advertising, a corporation might boost the brand of their product by engaging in promotional activities. Advertisers' major goal is to reach out to consumers and impact their awareness, attitude, and purchasing behaviour. Advertising has the power to influence customer brand preference. It has an effect on customer behaviour. This study examines the consumer buying behvior via the influence of advertisement. For the purpose of this study, data of 23 participants had been collected focusing on the luxury product of pen and their preferences of the brand, color and price of the pen. The study is also analysing the importance of advertisement as well as its negative effect on the public. The purpose of the study is to understand the consumer buying behavior pattern