A study on customer profiling towards pump industry

Abstract

Customer profiling is an essential feature of modern marketing since it helps businesses develop targeted strategies by knowing the specific needs and preferences of their target market. This research looks at how customer profiling is used in the pump business, which stands out for having many different uses in the residential, commercial, and industrial spheres.This study clarifies the various client profiles—from individual homeowners to large-scale industrial consumers—by analyzing several pump types  and the industries they serve. By recognizing these segments and analyzing their specific characteristics, the study seeks to offer insights that will help pump industry companies create more focused marketing strategies, enhance distribution networks, and design innovative products tailored to meet the unique needs of different customer groups in India.