Web Based Store Management System with Customer Relationship Automation

Abstract

Web Technology now comes to stay in everywhere and have proved to be essential in the operations of the business. A lot of websites now been developed for online markets. Survival of business entities in conditions defined by the modern information society depends on successful e-commerce. The success of modern e-commerce is based on relationship marketing, i.e. CRM. Accordingly, there is the construction of the online portal to transition from the classic into e-commerce implies, among other, selection of an appropriate customer satisfaction and relationship management strategy, including reengineering of business processes. Therefore it is not strange in modern times that significant emphasis is put on customer relationship management within the e-commerce system (eCRM).